Our Concept.

Yorkshire Sculpture Park : Friendship Scheme Concept

Target Audience

It is our intention to create a friendship scheme between the Yorkshire Sculpture Park and High School teachers, who are teaching GSCE/A-level students taking art/design based subjects. We hope that by drawing in the teachers to our friendship scheme we will make friends with their students, this way by forming a friendship scheme with 1 teacher we can automatically generate the attention of 30+ potential customers for our products.

Proposed Event

To generate this friendship we have come up with the idea of annual art based social event that would take place within the grounds of the Yorkshire Sculpture Park as well as their galleries. This event would be an social-educational visit primarily aimed at the students. With the added aid of local artists and photographers, the students can learn new methods and techniques to generate art work. This event could last up to a week long and host multiple schools on any one day, and does not exclude the general public. Classes will be broken up into smaller group where they scheduled to attend multiple workshops across the park where they will be led by professional artists. These workshops will use the sculptures as points of focus for the artwork that the students will create.

The following is a list of the different artistic field that students could be educated about within the workshops;

• Painting
• Digital Photography
• Pottery
• Sketching

Products

At the entrance to the event there will be a point of sale display filled with YSP sketchbooks (both of which will of been designed by us) which students will be given the chance to purchase and take around the different workshops. The event will then finish at the YSP gift shop where a range of products, including the sketchbooks, will be on sale.