Our New Concept

Yorkshire Sculpture Park: Friendship Scheme Second Concept

Target Audience

We have now decided to change our target audience to Grandparents with Grandchildren between the age of 5 and 10. The friendship scheme itself will be offered to the grandparents and the event we put on will be a family bonding experience.

Proposed Event

The primary aim of the event is to entertain the children and hopefully by doing so we will provide the grandparents and children alike with a memorable trip out. We plan to achieve this by putting on a series of guided story-walk, hosted by local storytellers. Starting mid afternoon we provide a shorter tour for the grandparents with younger children, and also a later and longer tour finishing after sunset aimed at the older children. The sculpture park itself will provide an interesting environment in which the stories themselves may be tied to and help to create a sense of realism for the children. For the younger children the stories will be more imaginative and magical in nature, whereas the older children will experience a more spooky and mature tour.

Products

We plan to create a range of products aimed at both grandparents and children but that will be bought by the grandparents and therefore must be designed with this in mind. We want to engage the children’s imagination and creativity with these products; possibly by incorporating the days experience i.e. environments, stories. We also plan to provide more traditional souvenir type products aimed at the grandparents, but doing so in a fresh unique way.